Green Logistics and Corporate Initiatives Research Paper

Green Logistics and Corporate Initiatives - Research Paper Example The concept and awareness about the green logistics have evolved over time. Earlier it was a matter of public policy agendas which was forcefully implemented by environmental pressure groups that focused on the mitigation of damages caused by the transportation system. Later on it gained more importance as the businesses realized their responsibilities towards the environment and wider society perspective stressing upon the need of sustainable development for the future. Additionally the scope of green logistics has expanded over time, it not only includes the physical distribution of finished goods but it also deals with the entire transportation system including integrated logistics which includes storing, warehousing and handling systems etc. and the supply chain management which includes interaction with upstream suppliers and downstream customers. (Ann, Button, Hensher.340) The modern researches unlike the traditional ones take into account the environmental effects of all the a ctivities of the supply chain. The traditional system while only recognized the forward distribution and logistic system, a ‘reverse’ logistic system has also been introduced over time which led to a new dimension of sustainable and green logistics. This involves movement of waste, used materials including toxic and hazardous goods for recycling and disposing purposes. This whole concept has created new markets for recyclable products and its movement. (McKinnon, Alan C.243) Reverse logistics is a modern concept in logistics which is now regarded as part of green logistics. This involves processing, planning, and utilization of resources from the point of consumption to the point of origin, unlike the traditional logistics concepts which focus on movement from point to origin to consumption only. These will usually involve activities like transportation and collection, storage, reprocessing, recycling, reusing or disposal etc. This topic has been a center of attention f or many types of research and work has been done to determine the drivers and constraints in reverse logistics and how techniques like speculation and postponement can be used to develop a better reverse green logistics. As the volume of waste is growing the government regulations for its recycling, reusing or disposing of are tightening too. (Farahani et al.206)

Barbie as a global phenomenon Essay Example | Topics and Well Written Essays - 1750 words

Barbie as a global phenomenon - Essay Example Doll Barbie is among them. If to ask a girl what present she would like to have for her birthday, she would not hesitate even for a second and the answer will be â€Å"A Barbie†. â€Å"Barbie is the cultural icon of female beauty that provides an â€Å"aspirational role model† for young girls, and 99% of 3- to 10-year-olds in the United States own at least one Barbie doll† (Helga et al 283). The question is why this doll is so popular. How did it enrapture the whole world and become a dream of every girl? More than 100 Barbie dolls are sold in the world every minute, thus Mattel Inc. makes around $2 billion annually and the sales of a famous and desired doll constitutes more than a half of Mattel’s sales. â€Å"Barbie is the best-selling fashion doll in every major global market, with worldwide annual sales of about $1.5 billion† (Mattel, 2003 cited in Helga et al 283). The activity of the company seems successful, but now the managers consider the issue how the changes in the world influence Barbie doll. The problem became relevant because of the changes brought by globalization that eliminated patterns. The image of Barbie doll demands changes. The given paper will discuss the changes brought by the globalization and the problems Barbie doll manufacturers have to solve now. Notwithstanding that Barbie does not loose its popularity, time still flies and everything changes. The doll was created in 1959 and the women of that time were very different in comparison to modern women. Now women are emancipated, their life is very active. As women change, dolls should also change. Mattel was too late to realize that the changes were necessary, thus they suffered a failure in 2001, when their competitors launched the product appropriate to the modern understanding of a perfect woman. As the competitors managed to make necessary changes in contrast to Mattel, the latter still suffers from this mistake. The company did not think about t he changes as they considered the doll to be absolutely perfect and was sure that any changes are not needed. Moreover, the manufacturers were afraid that consumers may not have accepted the changes in their favorite doll image. Thus, they did not touch Barbie doll and paid their attention to other toys. This brought a lot of harm that was realized by the manufacturers too late. They understood their mistake only by 2006, when their sales decreased by 30%, notwithstanding that the efforts were taken at once to change the look of the doll and her boyfriend, clothes, accessories. In order to save the situation, they even created a new line called â€Å"My scene†, but this imitation did not impress consumers much. The cause of the failure is the lack of appropriate long-term strategy as well as corresponding analysis of the brand and world changes, which affect Barbie’s image. Globalization brought many new changes, it changed the perception of the issues greatly. Many in ternational organizations appeared at the global market that provided people with new opportunities to work abroad, travel, see new country, meet new people and show their abilities. In the past immigration was not so active and people lived and worked in their native countries among the people of their own nation. Now it is not surprising if people from different countries work in a one company sharing their values, culture and experience. Such changes made the world more democratic and influenced all the areas, including the field of toys manufacturing. Barbie doll always served as a pattern that caused many problems: â€Å"my main personal problem is Barbie’s body, and what that does for girls’ understanding of how their bodies are supposed to look. So many young girls and women